For a small business owner, the word "marketing" may be a little intimidating. Marketing can be expensive, time consuming, and confusing. Because your budget is tight, marketing may be something that you have put at the bottom of the list. Maybe you have tried your hand at your own marketing, but you are feeling like you are in over your head. Maybe you don't even know where to start. This is where the Bright Idea Network comes in.

Why should I chose to use the Bright Idea Network for my marketing?

Marketing your business with the assistance of professionals from the Bright Idea Network, is a smart and inexpensive solution to your marketing needs. Because we can work both independently from each other, as well as come together on projects, we are able to keep our costs much lower than a traditional ad agency. We all own our own businesses just like you, so we understand how important it is to find the most efficient and inexpensive ways to get results.

Just like you are an expert in your field, you need marketing experts who know the newest as well as the most tried and true ways to advertise your product or business.

The Bright Idea Network can help you save money on your marketing needs while still providing you with same expert attention that you would find at a traditional ad agency. We will listen to your ideas, and work with you to develop a marketing plan to help make your business a success.

Does my small business really need marketing?

Yes. If you do not tell people that you are in business, how will people know you are open for business or know about your product?

I have a computer, why can't I just market my business myself?

Yes, you could market your business yourself, but why would you want to? As a business owner, your focus should be on the things that are going to make your business a success. We are experts in our fields. We have years of experience, fine tuning our artistic skills, studying target markets, discovering the latest advertising avenues, and all of the other details that make for a successful marketing campaign. Besides, if you are spending all of your time doing your own marketing, who is going to be watching the shop?

What if I cannot afford marketing?

If you are serious about your business, you cannot afford NOT to invest a little bit in marketing. Marketing does not have to be expensive, but it does have to be good quality and look professional. There is a world of difference between marketing and desktop publishing.

What sort of marketing do I need?

Each business is different. Some businesses or products may need more marketing than others, but regardless of the size, shape, or color, all businesses need:

1) A logo and identity - Think McDonalds, the double arches speak for themselves.

2) Business cards - Mini-billboards that fit in the palm of your hand.

3) A website - In the age of computers, cell phones with internet access, and Blackberries it is economic suicide not to have a website.

4) Literature - No, it doesn't have to be a novel, but it is a good idea to have a brochure or postcard to hand or mail out to potential customers

5) Persistence - A "never say die" attitude is always important. You are the best advertisement your business can have. Think of every person you meet as a potential client and you are half way there. A word of mouth reference for your business speaks volumes.

6) Patience - Marketing is not a miracle pill but it certainly helps. Just because you post a website or hand out a business card one day, does not mean they are going to be lined up around the block as soon as your doors open the next morning. Building a successful and strong business takes time.

We cannot guarantee that marketing will make your business the next Fortune 500 Company, but we can guarantee that if you do not promote your business you will not be as successful as you can be.

Leave your marketing needs up to the experts of the Bright Idea Network; we can help you get the greatest return on your investment. We have proven to our clients that marketing does make a difference and will make your business a success.